Track Calories,
Not Guilt.

10 seconds to log a meal. No searching a broken database. No shame when you go over. Just a weekly budget that fits real life.

Start FreeNo credit card required

Sound familiar?

๐Ÿ˜ค

Spent 5 minutes searching "homemade fried rice" in a database full of wrong entries

๐Ÿ˜ฐ

Went 200 calories over on a Tuesday and felt like the whole week was ruined

๐Ÿ“ฑ

Downloaded 3 tracking apps, used each for 2 weeks, then quit all of them

๐Ÿœ

Tried to log Chinese, Indian, or homemade food โ€” nothing in the database

We built FitCoach for exactly these problems.

10-Second Logging

Snap a photo or just say "chicken rice with soup". AI gets it โ€” even homemade meals, dim sum, and curry. No database searching. Your frequent meals? One tap to re-log.

Weekly Budget, Not Daily Jail

Friday dinner out? Saturday adjusts automatically. One bad day never ruins your week. Because willpower isn't infinite, but math is flexible.

Actually Understands Your Food

Built with bilingual AI that knows mapo tofu from kung pao chicken. Not just another American food database with 47 entries for "protein bar".

How It Works

1

Tell Us Your Goal

Fat loss, muscle gain, or maintain โ€” we calculate your personalized weekly budget.

2

Log in Seconds

Photo, voice, or text. AI handles the rest. Re-log frequent meals with one tap.

3

Live Flexibly

Ate big today? Your weekly view shows you exactly how to adjust. No guilt, just math.

4

Get Smarter Over Time

Your budget auto-calibrates based on real weight trends โ€” not just a formula from 1990.

Why weekly budgets work

Research shows rigid daily limits lead to guilt, binge cycles, and quitting. A weekly budget lets you live your life โ€” and still hit your goals.

Other apps
  • โœ•Rigid 1,800 kcal/day โ€” every day, no exceptions
  • โœ•Go over once โ†’ red numbers โ†’ guilt โ†’ "I'll start again Monday"
  • โœ•5 minutes to log one meal in a broken database
  • โœ•Only works if you eat American packaged food
FitCoach
  • โœ“12,600 kcal/week โ€” spend it however you want
  • โœ“Big dinner Friday? Lighter lunch Saturday. The math just works.
  • โœ“10 seconds: photo, text, or re-log a favorite
  • โœ“AI that understands dim sum, daal, and grandma's recipe

Built different

10s
average time to log a meal
2x
longer user retention vs daily-limit apps
EN/ZH
bilingual AI โ€” English and Chinese food

Stop counting. Start living.

Free forever for daily tracking. Upgrade when you're ready for smart rebalancing and unlimited AI.

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